The Folklorists are business alchemists.

Foretellers. Soothsayers. Meaning makers.

We put the cult in cultural branding.

We are the prophets of profitability.

Strategic foresight for future advantage.

The Folklorists understand how meaning is passed down - and through - culture.

We will find your truths and make them magnetic.

We’ll create the stories that make your identity shine and change your trajectory.

Global vision

The Folklorists is founded by Teresa Harris, a brand strategist for 25 years who has worked for iconic agencies and clients across Europe, North America and Asia Pacific. Small town roots create vision that knows how to travel and transcend.

The Folklorists is a strategy studio.

Curious. Fearless. Inventive. Playful.

We tap into the cultural consciousness to create meaning and connection through the power of narrative.

Why? Because:

Stories are ideas. Ideas create culture.

Culture searches for meaning.

Culture drives change.

We’re here to bring new visions to life and bring form to ideas that will alchemise and transform businesses, brands and ventures.

We know the signs that a brand is withering on the vine. We can smell it like a sixth sense.

Why do businesses stagnate? Because they’re afraid to be too different. But here’s the rub - mediocrity is the middle of nowhere. Sooner or later it will prove fatal.

If you’re stuck, lost, floundering or flailing, when your brand is having a dark night of the soul, we can reignite its hero’s journey so your truths transfix customers and transcend competitors. 

The Folklorists make brave brands the stuff of legend and a lore unto themselves.

“Only those who will risk going too far can possibly find out how far one can go.”

- T.S. Eliot

Contact us to design your future.