Culture x Story
It’s time to really mean something. Nothing changes if nothing changes. Pick your potion. All will be revealed.
A catalyst for great change. A provocations workshop that will rattle you from slumber. An opportunity missile finder.
For those whose plan looks and smells like it did last year. For those who quietly suspect that in reality they don’t have a plan. And yes, all for those who think they have it all sewn up. This is your wake up call. Get ready to be poked, shocked, uncomfortable, awakened.
In scriptwriting, the inciting incident is the moment the hero’s world changes forever and they are sent hurtling into a new adventure, a transformative new trajectory. It’s not foreseen. It requires the action of an outside force. Consider this your bolt of lightning.
Proposal from $500.
Personality problem? ‘Confident, down to earth and genuine’ is not a tone and manner that any brand should have. Middle of the road is the middle of nowhere.
You need a personality intervention. A character makeover.
Main Character Energy will make someone of you. Includes archetype analysis, territories and dramatic from-to reveals that would make the boys from Queer Eye tear up.
Proposal from $500.
Creation of a brand belief system from the ground up.
We diagnose, distill and define the enduring essence of what makes your brand the stuff of legend, today, tomorrow and always.
A blueprint of brand DNA that is so sharp, so specific, so inspiring that everyone will need to level up.
Proposal starting from $800
Mirror Mirror on the wall. Do you really know what’s said about us behind closed doors? What beliefs, limiting or liberating, are shaping your people, your culture, your market perceptions?
See who you are. See how you’re seen. Discover why that is. Uncover the narratives that are driving you, above and below. A qualitative deep dive into what lies below the surface of your brand health. Only when we see clearly can we know what need to change.
A reckoning, a chance to see what lies beneath the surface, confront some monsters and discover hidden gold.
Proposal from $800.
Don’t let your story be lost to the vagaries of time. Capture all that makes you who you are with clarity and precision. This is not just guidelines, or guardrails. Nor is it a mere ‘brand book’.
Your brand’s origin story, its core drivers, values and beliefs, where you’re going, why and how you’ll get there. The brand’s text, subtext and motifs. The chapters, characters and plot twists that make your brand who and what it is. The stories we tell about ourselves inform what we say to others.
This will be your one source of truth for all teams, old and new. A narrative that unites the business, a lens to put over every decision.
Lightning in a bottle.
The spine of a business, defined.
Proposal from $500.
Potent prescience. A macro trends workshop sharing the consumer and cultural ideas that are shaping consciousness. We’ll share ideas for how tapping into these trends can rocket your business into a new dimension.
A team workshop to inform portfolio and product roadmaps, brand, marketing and communication strategies and tactics. Inject some inspiration into the equation and bring together product, category, NPD, brand, marketing, insight and sales teams.
Tailored versions available on request, including deep-dive category analysis, globally and domestically.
Powerful premonitions, used wisely, will deliver you competitive advantage for years to come.
Two-hour workshop from $2,500. Bespoke workshops available by request.
A marketing plan made of channels and dollars makes no sense. Boxes on a slide, in search of coherence. Tactics in search of a strategy. We see it all the time.
It’s time to plot your brand’s story arc with rigour, develop one plot line thoughtfully and ditch the heaving mass of those distracting sub plots. The Plot Thickens is a storylining method designed to clean up your planning and make your activities makes sense and have impact.
Show your business what annual planning looks like when you use strategy to tell a smart, coherent, focused story to maximum effect.
A critical editorial eye coming your way, sharpish.
Proposal starting at $500.
Distinctive brand assets get a shakedown and a wake up. We will define your brand’s recognition system.
Do you have a bag of dusty old tricks doing nothing for you? Would people know you from a distance, in dim lighting, by touch, by only your voice, your scent? Is your brand world etched in memory or forgotten in an instant?
Iconic brands take up real estate in people’s minds because their swagger is etched in the collective memory. Let’s create a suite of sensory signatures that set you apart from the pack. Nuanced, dimensional, emotive, lasting. Pack your brand suitcase for long haul travel. We will gift you ESD. Extra sensory dimensionality. You’re welcome.
Be distinctive in all you do and all you are, in all dimensions - colours, tastes and sounds.
Be unmistakeable. Unforgettable. Indelible.
Proposal from $800.
We offer up a gift.
Like you, it might contain multitudes.
For the curious, get a shot of inspiration in the arm.
Our prediction? Money well spent.
Should I stay or should I go now? Trouble or double? Sometimes you really can’t see another way forward. You need a vision, a premonition, a glimpse of the future.
Enter the visioneering workshops that will paint new pathways and inspire fresh direction. Cross The Threshold will dramatise two fates - status quo vs imagined future. The same-same pitted head-to-head with a giant leap.
Only when you see what you’re missing do you start to get thirsty for tomorrow. When the protagonist crosses the threshold, they enter a new world, a new era.
This is your call to adventure. The cave you fear to enter hides the treasure you seek. Cross our palm with silver and we will reveal a destiny you could not have conceived.
It’s a tale as old as time.
Culture is just a shared myth.
Stories are the lifeblood of humanity. Because they make us feel. They make us curious, they make us think. They change our minds.
They draw us together, under common feelings, beliefs, shared values, actions. This is the genesis of belonging, or tribal connections, of resonance that rises above the daily clamour.
Stories are ideas.
Ideas create culture.
Culture drives us further, faster.
Those who do not understand these connections may be destined to a dusty abyss. Nobody wants to fall into that chasm of irrelevance.
Say no to bland brand. That’s a long road to nowhere. This we promise you.
The future belongs to those with the vision, courage and ability to instigate great change.
Together let’s slide into culture’s DMs.