1.         Predictable does not a profit make.

2.         Nothing changes if nothing changes.

3.         That’s not strategy, that’s tactics.

4.         The middle of the road is the middle of nowhere.

5.         Middle of the road is mediocrity, by definition.

6.         One of a kind or one of many?

7.         Identity crisis? It’s because you don’t have one.

8.         Don’t trip on the tropes.

9.         It’s time to tell tales.

10.    Your content is digital landfill.